M o r t e n s t o r g a a r d . c o m

Ideer til dine filtre på kategorisiden

Posted by in Tips

Filtre er noget af det du ofte skal skræddersy til din netbutik, for at levere en unik og god kundeoplevelse. De fleste shopsystemer som fx. Magento og Prestashop har en del filter-muligheder, men det er vigtigt at du sætter dig ned sammen med din målgruppe, og definere præcist hvad er giver mest mening for netop dine brugere. Lad os se lidt nærmere på et par eksempler. De basale filtre du (næsten altid) skal have Lad os først tage et kik på hvilke filtre du kan starte ud med. Pris Pris-slideren…read more

Outsourcing | Dette oursourcer jeg + nogle tips

Posted by in Tips

En af de vigtigste erkendelser, man lærer som selvstændig erhvervsdrivende, er, at man ikke kan være god til alting – og heller ikke behøver at være det. Dette gælder både for den lokale tømrer, der er bedre tjent med at lade et bureau varetage sin hjemmeside, til større virksomheder som outsourcer drift af bygninger. Der findes naturligvis et par undtagelser i form af internationale konglomerater med en fod i snesevis af brancher, som bekræfter reglen; outsourcing er en win-win oplevelse, der i sidste ende oftest skaber merværdi for slutbrugeren. Du outsourcer…read more

Content marketing i “kedelige” brancher | Sådan kommer du igang

Posted by in content marketing

De fleste nyere virksomheder er gode til at udnytte blog-formatets muligheder for at etablere sig som ekspert i sin niche, men det halter mere når vi ser på de lidt mere “tørre” brancher indenfor B2B, tungere industri og i det hele taget brancher som kan være lidt kedelige. I dette indlæg vil vi se lidt nærmere på hvordan man kan skabe indhold på sin virksomheds hjemmeside, som kan være med til at skabe salg og branding, og i det hele taget skaffe mere forretning. Udtænk indhold sammen med kundeservice Det første jeg plejer…read more

Faster broadband for the future of e-commerce

Posted by in news

We use more and more bandwidth, and we need faster and faster broadband and fiber to empower out Internet infrastructure. Latest trends show a direct correlation between the average internet speed in a country and the success of e-commerce players in the market. In Denmark, we have always been on the forefront of fast Internet, but lately, we have been pushed behind due to our neighboring countries being better at developing their fiber networks. Internet Broadband prices go down, but even though the Danish government has taken more initiative to heighten the standard in…read more

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SEO in 2016 – Building high quality content

Posted by in news

The world of SEO has changed radically over the last decade. Just five years ago most SEO agencies and consultant could (and would) produce great progress in the search engines, simply by linking to clients from so-called networks and thin pages, with no other purpose than ranking websites. That has changed. It’s 2016 and today you need top quality in all you do with Google if you want a website to stay on top of the search engine result pages. Let’s look at a good example. Good quality is necessary The…read more

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Mobile is now our preferred device

Posted by in news

First we had the desktop computer. Then we had the laptop. Now we have mobile. Since last year mobile has taken the lead position as the device we use most for browsing. What does that mean for marketing? First and foremost it means, that we need to shift our thinking from: “We design on laptops for laptops, and then we optimize for mobile” to “We design for mobile, and then we optimize for laptops”. In a “mobile-first” world we need to take mobile search serious, and make sure our websites…read more

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Google Adwords for large e-commerce sites

Posted by in news

Google is introducing new features all the time, and automation and big-scale campaigns are getting a lot easier to manage and setup. This is good news for the big e-commerce sites with tons of products. It can be a hassle to keep every product, price and inventory up to date on a big scale, but with scripts, excel and feeds it has become a better experience to have it all up-to-date inside Adwords. With Dynamic Search Ads and Shopping it is rather easy to get a quick start. You can…read more

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Speaking at the PAD

Posted by in news

My wife and I will be in the Bay Area  December 4th through the 16th, where  I will be speaking at  @Silicon Valley Pad on website optimization, Google analytics and Social Media for startups. Do you know your  SEO? Have you integrated SMM for optimization? Where to start collaborating with the New Digital Age, is most entrepreneurs nightmares. Yet its all about to change! Come join me for more info and a Q&A session, where you get personal answers. Time: Dec. 4th at 4 pm. Place: Silicon Valley Pad 1370…read more

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