Faster broadband for the future of e-commerce

We use more and more bandwidth, and we need faster and faster broadband and fiber to empower out Internet infrastructure. Latest trends show a direct correlation between the average internet speed in a country and the success of e-commerce players in the market. In Denmark, we have always been on the forefront of fast Internet, but lately, we have been pushed behind due to our neighboring countries being better at developing their fiber networks. Internet Broadband prices go down, but even though the Danish government has taken more initiative to heighten the standard in the outer areas and the countryside, we still lack […]

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SEO in 2016 – Building high quality content

The world of SEO has changed radically over the last decade. Just five years ago most SEO agencies and consultant could (and would) produce great progress in the search engines, simply by linking to clients from so-called networks and thin pages, with no other purpose than ranking websites. That has changed. It’s 2016 and today you need top quality in all you do with Google if you want a website to stay on top of the search engine result pages. Let’s look at a good example. Good quality is necessary The young and innovative Danish company DuGlemmerDetAldrig.dk understand this. They sell […]

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Mobile is now our preferred device

First we had the desktop computer. Then we had the laptop. Now we have mobile. Since last year mobile has taken the lead position as the device we use most for browsing. What does that mean for marketing? First and foremost it means, that we need to shift our thinking from: “We design on laptops for laptops, and then we optimize for mobile” to “We design for mobile, and then we optimize for laptops”. In a “mobile-first” world we need to take mobile search serious, and make sure our websites load fast and nicely on all devices. This kind […]

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Google Adwords for large e-commerce sites

Google is introducing new features all the time, and automation and big-scale campaigns are getting a lot easier to manage and setup. This is good news for the big e-commerce sites with tons of products. It can be a hassle to keep every product, price and inventory up to date on a big scale, but with scripts, excel and feeds it has become a better experience to have it all up-to-date inside Adwords. With Dynamic Search Ads and Shopping it is rather easy to get a quick start. You can handle the data in a more rational and effective […]

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Speaking at the PAD

My wife and I will be in the Bay Area  December 4th through the 16th, where  I will be speaking at  @Silicon Valley Pad on website optimization, Google analytics and Social Media for startups. Do you know your  SEO? Have you integrated SMM for optimization? Where to start collaborating with the New Digital Age, is most entrepreneurs nightmares. Yet its all about to change! Come join me for more info and a Q&A session, where you get personal answers. Time: Dec. 4th at 4 pm. Place: Silicon Valley Pad 1370 Willow Road Menlo Park, CA 94025 Bring your friend, […]

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