Faster broadband for the future of e-commerce

We use more and more bandwidth, and we need faster and faster broadband and fiber to empower out Internet infrastructure.

Latest trends show a direct correlation between the average internet speed in a country and the success of e-commerce players in the market.

In Denmark, we have always been on the forefront of fast Internet, but lately, we have been pushed behind due to our neighboring countries being better at developing their fiber networks.

Internet Broadband prices go down, but even though the Danish government has taken more initiative to heighten the standard in the outer areas and the countryside, we still lack behind out Scandinavian brothers and the Netherlands. Countries we normally compare ourselves to regarding broadband speed.


Faster Internet is crucial to the e-commerce industry

If we want to stay in front as a country and have a thriving e-commerce industry, we need to make sure everyone is well-connected to either fiber network or a fast broadband internet connection.

According to, mobile broadband is the fastest growing type of connection in developing countries, and it seems the tendency is the same in the Western world.

In Denmark at least the amount of data we download through our mobile phones and mobile devices are rocketing:


We are talking 130,000 Terabytes in the last six months of 2015 alone, and the graph is almost vertical.

New opportunities and new technologies

The future of the internet and degree to which we succeed to create a faster web determines how innovative we can be in terms of adopting new technologies. Everything point to higher demand for streaming and new technologies like virtual reality and 360 video cameras might change the way we shop online completely.

What if you could walk into a store, just by putting on your VR headset, and choose exactly what you want on the shelves, by talking to a virtual assistant, who might be a real person sitting at the other end of his or her own piece of VR glasses…

This might sound like a very futuristic scenario, but it might very well be just around the corner, and my guess is that the bottleneck will not be VR technology or platforms to use, but rather the number of gigabytes and data we can download on our limited broadband connections.

How do we speed up the broadband infrastructure?

I am sure we need the government to invest in faster fiber network infrastructure.

The private sector has been very active during the last couple of years and connected 100’s of thousands of households to fiber optics, but they cannot make money by connecting the outlying districts outside our cities, and we need those guys on fast Internet as well, to be able to lift the country to the next level, in order to compete and be able to develop a better and more innovative approach to e-commerce.