Mobile is now our preferred device

First we had the desktop computer. Then we had the laptop. Now we have mobile.

Since last year mobile has taken the lead position as the device we use most for browsing.


What does that mean for marketing?

First and foremost it means, that we need to shift our thinking from: “We design on laptops for laptops, and then we optimize for mobile” to “We design for mobile, and then we optimize for laptops”.

In a “mobile-first” world we need to take mobile search serious, and make sure our websites load fast and nicely on all devices.

This kind of website is called a “responsive” webdesign, which basically means, that the design automatically adjusts the design accordingly to the width of the actual screen.

Mobile version or responsive design?

In the early days of mobile search, we used to make mobile versions of our websites. This was good for a time, but today a responsive design is often the best solution for various reasons:

  1. You can avoid duplicate content completely.
    When you have two versions of all text (standard version and mobile version), you can easily make a wrong move in the code, and end up have tons of duplicate content. Not good for SEO.
  2. It easier to maintain one code
    It takes time to update two websites, every time you need to change or add content. So why not just make a website, that is mobile friendly in the first place?

Who can help me here?

When it comes to responsive webdesign WordPress is often the best choice. Almost every wordpress theme (free or premium) is born responsive today, so you actually don’t need to pay attention to it.

If you have a website already that you need to make responsive, it can also be a good idea to move it into the wordpress frame, or if you are doing e-commerce, Magento can be a good idea.

You can check out if you need a mobile friendly check of your site.