Mobile is now our preferred device

First we had the desktop computer. Then we had the laptop. Now we have mobile. Since last year mobile has taken the lead position as the device we use most for browsing. What does that mean for marketing? First and foremost it means, that we need to shift our thinking from: “We design on laptops for laptops, and then we optimize for mobile” to “We design for mobile, and then we optimize for laptops”. In a “mobile-first” world we need to take mobile search serious, and make sure our websites load fast and nicely on all devices. This kind […]

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Google Adwords for large e-commerce sites

Google is introducing new features all the time, and automation and big-scale campaigns are getting a lot easier to manage and setup. This is good news for the big e-commerce sites with tons of products. It can be a hassle to keep every product, price and inventory up to date on a big scale, but with scripts, excel and feeds it has become a better experience to have it all up-to-date inside Adwords. With Dynamic Search Ads and Shopping it is rather easy to get a quick start. You can handle the data in a more rational and effective […]

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Speaking at the PAD

My wife and I will be in the Bay Area  December 4th through the 16th, where  I will be speaking at  @Silicon Valley Pad on website optimization, Google analytics and Social Media for startups. Do you know your  SEO? Have you integrated SMM for optimization? Where to start collaborating with the New Digital Age, is most entrepreneurs nightmares. Yet its all about to change! Come join me for more info and a Q&A session, where you get personal answers. Time: Dec. 4th at 4 pm. Place: Silicon Valley Pad 1370 Willow Road Menlo Park, CA 94025 Bring your friend, […]

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